With the majority of consumers using the web as their first port of call for products and services, the amount of organisation's on the web is increasing all the time. Any business without a website is often perceived as out of touch and consequently, not worth dealing with. Whilst we would encourage any business to have a website, with competition on the web being so fierce, the question we ask website owners is: "Why have a website that you can't find?" Many website owners still believe by simply having a website, work will simply come to them. Whilst 10 years ago this may have been the case, the sheer amount of websites around means this is no longer true. With billions of pages indexed by the likes of Google, these pages need sorting to provide the most relevant result for the searcher. The quest of any website owner is therefore to become the most relevant result, more commonly known as 'No.1'! With some markets being more competitive than others, success is normally judged as being on the first page of Search Engine Results (SERPs).
Search Engine Optimisation, commonly referred to as 'SEO,' is the art of improving search engine rankings in the likes of Google, Yahoo, Microsoft Live Search, and Ask.com. As internet usage has grown massively over the years, the first step of finding a product or service is at a search engine, typically Google. Recognising this trend, suppliers have launched websites to sell these products or services and are now jostling for the best search engine rankings! A misconception is that once you have a website it will generate leads by itself. Unfortunately, this simply isn't true, which often means if the website is left it's just eating your hard earned money. SEO work, where we improve your search engine rankings, helps you gain hits and generate profit far sooner. What we doIn order to help improve search engine rankings, our Search Engine Optimisation service is separated into four steps.
First of all, we agree with you the aims for your website and what keyword phrases you want to improve the search engine rankings of. It is first of all important to focus on your core products or services, as optimising your website for everything sometimes dilutes the effect. Depending on how much competition there is, we need to set achievable goals and agree a budget that will allow us to improve your search engine rankings accordingly.
Once goals are agreed, we will assess your current site. This will look at the website's structure, layout, content and analysis of your current search engine rankings. At the same time we will assess your top competitors in the same way. This research reveals what we need to do to improve your rankings and estimate how long it will take to do so.
After this initial work, the third step begins by optimising your website so it can be picked up ('indexed') by the Search Engines. We make recommendations for the website's layout and will work with you to have the best website copy, which will make a big impression on your search engine rankings.
Finally, we'll then build your incoming links, which are other sites linking to you. This massively enhances the website's ranking as it forms a quality score for the search engines to judge your website by. All sites linking to you are pre-screened, ensuring your site is not in danger of being black listed by the search engines. Improving search engine rankings can take time, purely because after our work is done it can take a while for the search engines to pick up changes. This is why we make ongoing changes and adjustments to make sure everything goes to plan. If not, we will repeat parts of the SEO process to ensure suitable results. How much does Search Engine Optimisation Cost?Our Search Engine Optimisation service is very much tailored to each client. The amount of work involved will depend on your website's current state and how much competition there is in your chosen market. We believe our Search Engine Optimisation service offers excellent value for money as we continually monitor your website for a whole year. We also provide monthly SEO progress reports to keep you in the know. We can also compliment SEO services with Google AdWords Management.
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