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Issue #24
Welcome to
another issue of On the Pulse, the eNewsletter to keep you up to date with
IT related news. We've also launched our new website, check it out at
www.sixthsense-esp.co.uk.
In this month's
issue we look at how Google are looking to combat click fraud after
pressure from advertisers. Small firms come under the spotlight as
they continue to fear breaches of security and move away from investing in
ecommerce. Finally we look at how incoming links could be beneficial
to your website's search engine ranking but highlight where they could be
detrimental.
We’ll keep doing
our best to make sure we send you genuinely useful snippets and if you
have any comments or suggestions for a future article, please drop us a
line. And don't forget to tell your friends!
Director, Sixth
Sense ESP
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Google targets click fraud
Click fraud is the biggest worry for any online advertisers.
How many of your competitors are clicking on your adverts and what are
Google doing about it?
To
alleviate fears, Google has launched a new website.
> Read More |
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Small
firms fear
security breaches
IT
bosses around Europe believe employees are the cause for most
security breaches, yet seem unwilling to do anything about it!
This is according to new research commissioned by Websense.
View
all of the findings in the full story.
> Read More
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Small businesses shun ecommerce
An
online shop allows businesses to sell all day, every day, doing
without the massive overheads of an actual shop.
However, it seems many small businesses are prepared to miss out
on the online boom because of fears over online fraud.
> Read More
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Incoming links: the good, the bad and the ugly
Incoming links are good for your website, right? Typically that is
the case, but gaining some incomings links can be at best a waste
of your time and at worst do more harm than good.
See why
by reading the full story.
> Read More |
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