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Editor's Letter
Welcome to the latest edition of 'On the Pulse' the
e-newsletter brought to you by Sixth Sense ESP. 'On the Pulse'
aims to provide you with genuinely useful information about online
security, promotion and the development of engaging websites with
professional advice from internationally respected sources.
This month we cover the biggest fear for small businesses - IT
failure, asking what contingencies people have in place and look
at the continued rise in Virus levels. We'll also review how
your Pay Per Click advertising could be abused by your competitors
and reveal why your website could be being ignored.
We’ll keep doing our best to make sure we send you genuinely
useful snippets and if you have any comments or suggestions for a
future article, please drop us a line. And don't forget to tell
your friends!
Director, Sixth Sense ESP
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Technology failure fear |
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For the third year running, AXA has
revealed the biggest fear for small businesses is IT failure.
Despite this ongoing worry, it seems we are forever the
optimists, with contingency plans being few and far between.
Read the whole story for the full facts
and suggestions on implementing the right contingency plan for
your company.
> Read More
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Virus levels double |
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The summer break has led to a much
larger proportion of virus emails, with by and far the most common
attempts being based around 'Phishing.'
The amount of spam email is expected to
go down now the holidays have ended, but it is important to
still make sure every unknown email is from a legitimate
source before you get clicking!
> Read More
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Pay Per Click fraud |
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Pay Per Click (PPC) advertising can be very
successful, but without the right preventative measures it can
cost you more money than expected. This is thanks to
competitors clicking on your ads, wasting your budget in the
process. What are Google, Yahoo
and the like doing about it? Find out the stats and solutions
in the full article!
> Read More
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Is your website being
ignored? |
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Built a website, getting hits, but not
many sales? This could be down to your website's layout and
how visitors take it in. Are they ignoring vital parts thanks
to the wrong heading styles, too much text and badly placed
pictures?
Strange it may be, but most people view
websites the same way and only respond to design content if
it's in the 'right' place. Find out the whole story by reading
more...
> Read More
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