| |
Editor's Letter
Welcome to the latest edition of 'On the Pulse' the
e-newsletter brought to you by Sixth Sense ESP. 'On the Pulse'
aims to provide you with genuinely useful information about online
security, promotion and the development of engaging websites with
professional advice from internationally respected sources.
This month we'll be covering one of the biggest fears for any
online user - the theft of their financial information, looking at
the simplest ways to avoid having your details stolen. We'll
also look at how online shopping is taking away trade from the
high street as well as ways that online shops let themselves down.
Finally we'll continue our investigation into the differing
benefits of using pay-per-click advertising and search engine
optimisation.
We’ll keep doing our best to make sure we send you genuinely
useful snippets and if you have any comments or suggestions for a
future article, please drop us a line. And don't forget to tell
your friends!
Director, Sixth Sense ESP
P.S. Please remember that we have now moved
offices. Our new address is Sixth Sense ESP, South Tower, Tubs Hill
House, TN13 1BL.
 |
|
New Phishing Scam |
| |
The summer break has led to a much larger
proportion of virus emails, with by and far the most common
attempts being based around 'Phishing.' The amount of spam email is expected to go down now the
holidays have ended, but it is important to still make sure
every unknown email is from a legitimate source before you get
clicking!
> Read More
|
 |
|
Stores losing out to
ecommerce |
| |
More evidence to show ecommerce is the
way forward with the announcement that town centres have
experienced their worst year in 20 years.
With the public being more trustful and
relaxed with the internet, broadband sign ups and revenue from
online shops is ever increasing...
> Read More
|
 |
|
Website accessibility criticised |
| |
The UK's top retailer sites have been tested recently, with
bad results. All failed accessibility tests meaning people
with disabilities, such as impaired vision, would be unable to
use the sites properly. Retailers aren't just risking
annoying a few people, the facts are that the disabled
community spends hundreds millions of pounds online every
year. You can test your site today with our free tool!
> Read More
|
 |
|
AdWords vs Optimisation:
Part 2 |
| |
New research in the US has encouraged us
to follow up the story in April's On the Pulse which compares
using Google AdWords and website optimisation services.
Which gives the best results? Which is
the cheapest? Find out what works for your organisation by
reading the full story!
> Read More
|
|
|
