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Issue #8

Welcome to the latest issue of our eNewsletter: ESP News, we hope you like it!

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In this month’s issue we see Microsoft’s admission that Windows is inspired by Apple – we all knew this anyway but the news of their burgeoning relationships with Facebook and Twitter makes up for that.

Google have started their take over of mobile advertisers “AdMob” and we also look at the tips for optimising your websites.

Finally, read about our race team’s last hurrah for the season at Brand’s Hatch including a cameo from Fifth Gear's Vicki Butler-Henderson.

We’ll keep doing our best to make sure we send you genuinely useful snippets and if you have any comments or suggestions for a future article, please drop us a line. And don't forget to tell your friends!

Mark Nutburn
Director, Sixth Sense ESP

Microsoft admits Windows 7 tried to mimic Mac


Microsoft admits Windows 7 tried to mimic Mac

Right in the beginning, Microsoft have been accused of copying the look, feel and functionality of Apple's operating systems.

Microsoft created a trash can which was first featured in Windows 95, but only 10 years after Apple introduced its own trash can.

Microsoft have now admitted that after more than a year of Apple's "I'm a PC" ads, that it drew inspiration for Windows 7 from Apple.

> Read More

How many backlinks do you need?


How many backlinks do you need?

Undoubtedly, generating backlinks for your website is important. Naturally the next question is "How many do I need?" This makes things easier to quantify, and so put a budget on. As with many aspects of SEO though, it sadly isn't as easy as that.

This intermediate article takes a look a look at how the quality and quantity of backlinks makes the difference to your Google rankings.

> Read More

Google acquires AdMob


Google acquires AdMob

Google are in the middle of acquiring AdMob which is one of the world's largest mobile advertising networks, for $750 million.

Google wouldn't just spend $750 million on a company that would pretty much die out and never really find it feet on the ground, that's not Google's style.

> Read More

Bing to index Twitter and Facebook updates


Bing to index Twitter and Facebook updates

First off the blocks to form a relationship with Twitter and Facebook is Microsoft's Bing search engine. Although a Facebook deal isn't official yet, it's thought Bing will be showing status updates in real time in a similar to way what it is already being done with Twitter (in Beta release).

However, the deal is non-exclusive, so Google and Yahoo are likely to follow suit soon.

> Read More

Brands Hatch race report


Brands Hatch race report

The final race of the Britcar season saw the debut of Sixth Sense ESP Racing's latest car. At our home circuit of Brands Hatch here in Kent, we were looking forward to completing the season in the competitive Lotus Motorsport Elise and seeing how our new Honda NSX would do against it's Class 2 competition.

With surprisingly sunny November weather, we were pleased to host clients and friends and welcome TV presenter Vicki Butler-Henderson to the team!

> Read More

  

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