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Editor's Letter
Welcome to the latest edition of 'On the Pulse' the
e-newsletter brought to you by Sixth Sense ESP. 'On the Pulse'
aims to provide you with genuinely useful information about online
security, promotion and the development of engaging websites with
professional advice from internationally respected sources.
How much money do you spend on offline advertising and direct mail
distribution? How much return do you see and can you even trust
that your glossy mail shots are being delivered?
E-newsletters (like this one) could provide an alternative method
for you to communicate with your clients. Our e-newsletter
service , as described in the lead story, includes real-time reporting
and immediate delivery - something direct mail could only dream
of.
In the past e-newsletters have had to be text based and very
plain. The growth of broadband has released the creative
restraints for the development of this cutting edge marketing tool
and our report shows just how quickly broadband connectivity is
growing.
Finally you can read about the latest flurry of patches released
by Microsoft and the changes going on at Google.
We’ll keep doing our best to make sure we send you genuinely
useful snippets and if you have any comments or suggestions for a
future article, please drop us a line. And don't forget to tell
your friends!
Director, Sixth Sense ESP
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Improve client
relationships |
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When it seems like you're spending all hours
chasing new clients, it's easy to forget about looking after your
current ones. So how can you build new relationships with
prospects yet at the same time sustain a happy relationship with
current clients that you never get a chance to talk to?
E-newsletters allow you to communicate with
thousands of people without the effort and cost of a direct
mailing...
> Read More
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Broadband is taking over |
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Almost two-thirds of all Internet connections are now broadband,
according to the Office for National Statistics (ONS). Meanwhile,
traditional dial-up connections continue to decline, reflecting
the greater affordability and availability of faster connections.
This update to the survey of Internet Service Providers (ISPs)
shows that in December 2005, broadband connections formed 64.2% of
all Internet connections...
> Read More
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Microsoft patch flurry |
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The latest monthly security update released
by software giant Microsoft includes seven new patches against
vulnerabilities in the Windows operating system, two of which are
deemed critical.
The company has also released an updated
version of its Windows Malicious Software Removal Tool.
> Read More
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Google 'Big Daddy' update |
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With Google taking up so much of the
search engine market (around 80% in our experience) and
consequently bringing the most amount of website traffic, site
owners are always nervous about an update. Will they lose
their hard earned top 10 positions and see profits dive?
There has been recent unpredictability
regarding Google with reports claiming search results have
fluctuated even on...
> Read More
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