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Editor's Letter
Welcome to the latest edition of 'On the Pulse' the
e-newsletter brought to you by Sixth Sense ESP. 'On the Pulse'
aims to provide you with genuinely useful information about online
security, promotion and the development of engaging websites with
professional advice from internationally respected sources.
Over 10% of all retail sales are now made online - are you keeping
up with the expansion in online shopping? The proportion of
shopping being done on web enabled shopping carts continues to
rise at a huge rate with over £30 billion due to be spent by
Britons alone this year. Have you fallen behind this growing
trend?
Teaming up to get ahead of your competitors seems to be the order
of the day at the moment. Our two articles explain how Google have
joined forces with Dell while eBay and Yahoo buddy up, all hoping
to extend their reach across the technology markets.
Finally, we have provided an overview of how utilising 'Google
Adwords' can instantly advertise your company online and how you
can avoid missing out on essentials leads.
We’ll keep doing our best to make sure we send you genuinely
useful snippets and if you have any comments or suggestions for a
future article, please drop us a line. And don't forget to tell
your friends!
Director, Sixth Sense ESP
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Online shopping boom continues |
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More people are shopping online, with a total of 10% of
retail sales made on the Internet.
Britons are expected to spend £30 billion shopping online
this year - a rise of more than 50% on 2005, according to an
industry body. Another £20 billion is expected to be spent on
non-retail sites which focus on gambling, finance solutions,
etc.
So are you on the bandwagon or trailing behind?
> Read More
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As Google partners Dell... |
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Last month's On the Pulse revealed an
insight into the rivalry between Microsoft and Google. This
latest partnership with Dell certainly won't be building any
bridges!
With the aim of taking over Microsoft's
rule of default programs installed on PCs, Google Search and a
number of other Google branded tools will now be installed on
the majority of Dell machines before leaving the factory.
> Read More
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...eBay partners Yahoo |
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Was it coincidence or deliberate? Either
way, eBay and Yahoo stole the limelight from Google by
announcing their partnership on the same day!
The two Internet giants have formed a unique partnership and in
turn are hoping to prevent Google's never ending expansion
plans. Read the full story to see why eBay's stocks have
jumped by over 12%!
> Read More |
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AdWords Tips |
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If you've just started with the
advertising phenomenon, Google AdWords, you may think you're not
doing as well as you would have hoped. The good thing is, you're
not alone!
At Sixth Sense ESP we have seen (and
corrected!) many mistakes through our experience and have
identified the main problems with AdWords in our revealing
article.
A must reason for anyone thinking about
investing online!
> Read More
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