Sixth Sense ESP - ESP News November

Issue #9

Welcome to the latest issue of our eNewsletter: ESP News, we hope you like it!

In this month’s issue we see Microsoft’s admission that Windows is inspired by Apple – we all knew this anyway but the news of their burgeoning relationships with Facebook and Twitter makes up for that.

Google have started their take over of mobile advertisers “AdMob” and we also look at the tips for optimising your websites.

Finally, read about our race team’s last hurrah for the season at Brand’s Hatch including a cameo from Fifth Gear's Vicki Butler-Henderson.

We’ll keep doing our best to make sure we send you genuinely useful snippets and if you have any comments or suggestions for a future article, please drop us a line. And don't forget to tell your friends!

Mark Nutburn
Director, Sixth Sense ESP

	An introduction to email marketing Have you thought about email marketing? Many businesses have prospect and customer contact details to hand, but don't take advantage. That's despite e-newsletters being easy to set up and relatively inexpensive. Over on our Webtacular website, which is dedicated to all things related to Online Marketing, we've written a few articles on Email Marketing recently. > Read More
	How many backlinks do you need? Undoubtedly, generating backlinks for your website is important. Naturally the next question is "How many do I need?" This makes things easier to quantify, and so put a budget on. As with many aspects of SEO though, it sadly isn't as easy as that. This intermediate article takes a look a look at how the quality and quantity of backlinks makes the difference to your Google rankings. > Read More
	Google acquires AdMob Google are in the middle of acquiring AdMob which is one of the world's largest mobile advertising networks, for $750 million. Google wouldn't just spend $750 million on a company that would pretty much die out and never really find it feet on the ground, that's not Google's style. > Read More

Bing to index Twitter and Facebook updates

First off the blocks to form a relationship with Twitter and Facebook is Microsoft's Bing search engine. Although a Facebook deal isn't official yet, it's thought Bing will be showing status updates in real time in a similar to way what it is already being done with Twitter (in Beta release).

However, the deal is non-exclusive, so Google and Yahoo are likely to follow suit soon.

> Read More

Brands Hatch race report

The final race of the Britcar season saw the debut of Sixth Sense ESP Racing's latest car. At our home circuit of Brands Hatch here in Kent, we were looking forward to completing the season in the competitive Lotus Motorsport Elise and seeing how our new Honda NSX would do against it's Class 2 competition.

With surprisingly sunny November weather, we were pleased to host clients and friends and welcome TV presenter Vicki Butler-Henderson to the team!

> Read More

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