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Issue #13
Welcome to the
latest issue of our eNewsletter: ESP News, we hope you like it!
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This month we
hear how McAfee are facing a lawsuit from two women in California over a
misleading third-party pop-up and how Twitter are planning on jumping onto
the bandwagon with their new advertising ideas.
Of course
Google aren't stopping; buying yet another company to add to their list,
this time from here in the UK. Frustrating news for Apple fans as the iPad
gets a one month delay for international release and lastly, smartphone
company Palm is up for grabs as they take a stroll into the market for a
buyer.
We’ll keep
doing our best to make sure we send you genuinely useful snippets and if
you have any comments or suggestions for a future article, please drop us
a line. And don't forget to tell your friends!
Mark Nutburn
Director, Sixth Sense ESP
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McAfee sued over third-party pop-up pitches
The giant
security software maker McAfee is being sued over very sneaky
advertising, causing customers to purchase a third-party service
without consent. Two
California women named Melissa Ferrington and Cheryl Schmidt, have
gone down the route of taking serous action against McAfee.
Customers
buying McAfee security software are reportedly confronted with a
pop-up with a large "Try It Now" message during the download process.
Lawyers say that users might easily think the pop-up is for McAfee's
own software but is actually for a one-click internet purchase
technology from Arpu, which costs $4.95 per month.
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Twitter to
start pumping out ads
Twitter has
quickly become one of the top dogs in the social networking loop but
now they have recently been talking about advertising.
Advertising
will be included on Twitter for the first time and companies that want
to benefit from this service will be able to buy the keywords they
consider relevant.
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Google
acquires first UK firm
Google has
gone shopping in the UK and has bought their first UK company, Plink.
Plink is
the creator of PlinkArt for Android, which allows users to take a
picture of a painting and see further information on it, including a
biography of the painter and details of the time-period and other
pieces.
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iPad's international release delayed by Apple
Apple has
decided to delay the international release of its touchscreen tablet
computer, the iPad, by one month.
It will now
launch the device around the world, including the UK, at the end of
May and will begin accepting pre-orders on 10th May. In a statement
the company blamed demand for the device in the US, which it said had
been "surprisingly strong".
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Smartphone maker Palm up for sale
Palm is in
the market for a buyer, due to the sales of its latest smartphones
fail to catch up with rivals such as Apple and BlackBerry.
They used
to be a popular and upcoming company but its latest offerings, the
Palm Pre and the Pixi, have not sold as well as they hoped. Computer
firms such as Dell and HP could be among potential bidders.
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