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What is Google AdWords? Google AdWords is a form of online advertising that is listed alongside normal Google search engine listings. They are marked as 'Sponsored Links.' This allows advertisers to pay to get to the top of Google instantly, by allocating a cost-per-click bid. The higher you bid, the higher you will be seen in Google. What are the benefits over other forms of advertising? Your adverts only show when users search for phrases you have selected. You also only pay when a user actually clicks on your advert. So not only is the advertising very targeted, its also very cost effective. Advertising can be paused at any time, with your budget being set by day or month. Why get the account managed? As great as Google AdWords is, it isn't in Google's best interest to show every way to save money using it. We've been using the system for years, so we know the most cost effective way of using AdWords. With hundreds of variables, from geographic targeting to mobile video ads, we've done it all before and can get you running on time and on budget, delivering truly measurable results. What does it mean to be a Google Qualified Individual? Getting qualified status isn't easy! After showing we had managed a Google AdWords Client Centre account for over 3 months and spent the minimum amount (we manage over £100k a year), each individual had to take a 110 question exam on the AdWords system which required 75% minimum score. All in all, it proves we have the knowledge and experience to be trusted with your AdWords account. Notes Sixth Sense ESP provides Google AdWords management services for small and large organisations. Visit the Google AdWords Management page for more detailed information on what Sixth Sense ESP provides. |
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