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Issue #2
Welcome to the
latest issue of our eNewsletter: ESP News, we hope you like it!
In this month's
issue, we're proud to announce our new Google AdWords Qualified Individual. We also see how spam could be affecting the environment and review the
huge growth in the latest online plaything; Twitter. We’ll look at the new
services being launched by the BBC and how your data is being stored
online and by whom. Finally, how much money could you be saving your
company, just by pushing that ‘off’ button?
We’ll keep doing our best to make sure we send you genuinely useful
snippets and if you have any comments or suggestions for a future article,
please drop us a line. And don't forget to tell your friends!
Mark Nutburn
Director, Sixth
Sense ESP
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We have another Google AdWords Qualified Individual!
We
appreciate that, for many of our clients, online marketing is a bit of
an unknown, which is why we constantly try to prove we can give the
best advice.
Back in
2007, our resident Google AdWords specialist achieved Qualified
Individual status, and now we are pleased to announce that another
member of the Sixth Sense team has achieved the necessary
credentials to obtain Qualified Individual status.
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McAfee: Save the planet - Use a spam filter
Junk mail
makes monster carbon emissions?
Spam is
more than a nuisance - it's damaging to the environment, according to
net security firm McAfee.
Annual spam
uses the equivalent electricity of 2.4m US homes or creates the carbon
equivalent of 3.1m passenger cars using 2bn gallons of gasoline, a
McAfee-funded study calculates.
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Twitter
growth tops 1,000%
Internet
statistician comScore is reporting that Twitter reached almost ten
million unique visitors in February - a 700% increase on February
2008.
The growth
is even more spectacular in the United States, where comScore reports
a growth of more than 1,000% a year, from fewer than a million users
in February 2008 to four million in February this year.
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BBC goes live... over Wi-Fi
No telly in
your office? No problem, because the BBC has launched a live TV
service for smartphones.
Although
still in beta, the Live TV service is designed to let you watch a
selection of TV channels, including One, Two and BBC News, live over a
Wi-Fi connection. It also supports several radio stations, including
Radio 1, 2 and 4.
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Net firms start storing user data
Details of user e-mails, website visits and net phone calls
will be stored by internet service providers (ISPs) from
Monday under an EU directive.
The
plans were drawn up in the wake of the London bombings in
2005. ISPs and telecoms firms have resisted the proposals
while some countries in the EU are contesting the directive.
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Leaving PCs on costing UK business millions
A third of
business computers in the UK are left switched on overnight, costing
British businesses more than £300m a year in extra electricity bills.
In the US
the situation is even worse - half of corporate computers are left on
overnight. This is costing US firms some $2.8bn a year.
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