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Editor's Letter
Welcome to the latest edition of 'On the Pulse' the
e-newsletter brought to you by Sixth Sense ESP. 'On the Pulse'
aims to provide you with genuinely useful information about online
security, promotion and the development of engaging websites with
professional advice from internationally respected sources.
Do you have an online shopping cart? If so, you would have seen
and hopefully benefited from the huge rise in online shopping over
the last Christmas period, but did you lose revenue because of an
unreliable website? According to reports, around £84 million was
lost during that period and forecasts suggest that it could be
even worse next year. If you think you need to give your website
an overhaul,
click here to see how Sixth Sense can help you.
We have two stories on the subject of Online Advertising; the
first provides a report revealing the massive increase in
expenditure on Internet Advertising and the second compares using
Google's Adwords to instantly gain recognition on Search Engines
against good, old fashioned Search Engine Optimisation. We have
also included a warning for you on the latest Trojan Virus
currently doing the rounds.
We’ll keep doing our best to make sure we send you genuinely
useful snippets and if you have any comments or suggestions for a
future article, please drop us a line. And don't forget to tell
your friends!
Director, Sixth Sense ESP
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Unreliable websites lose £84million |
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Although the period leading up to
Christmas 2005 was a great success overall for online
retailers, some stores' websites were unable to handle the
pressure.
A survey by Verdict Consulting has
shown that retailers lost around £84 million in sales because
of unreliable websites. Unless action is taken, the prospects
for lost sales in 2006 are even worse, the researchers
suggest.
> Read More
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Big rise in online
adveritsing |
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Fresh research from the Interactive Advertising Bureau (IAB)
has revealed that the UK's expenditure on Internet advertising
was more than 73% higher in 2005 than in 2004. Spending on
e-advertising has surpassed the amount invested in promotion
in business and consumer magazines for the first time.
The UK's advertising spend on the internet in 2005 was more
than 73% higher than in 2004...
> Read More
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Trojan virus warning |
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The 'Rootkit.hearse'
Trojan has been tracked by Sana Security and other researchers,
and is designed to avoid detection by anti-virus scanning
technologies on users’ machines.
Sana says Rootkit.hearse is being downloaded by users at the same
time as they download other types of malware from malicious
websites.
> Read More
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Adwords vs Optimisation |
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As the 'Big rise in online advertising' story tells us,
people are finding that marketing their business online is
more effective than established offline methods.
The paid advertising arena is dominated by Google Adwords.
Adwords allows you to place an advert alongside normal search
results. You can pick any keyword phrase you like but in
return you have to bid per click against other advertisers.
You can cap the amount you spend per day and there is no
contractual agreement.
> Read More
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