|
Plans Motorsport wanted a professional
form of online communication that would appeal to their
wide range of customers. It was imperative that it
followed the corporate look of their current website
design.
We came up with a suitably
complementary and eye catching e-newsletter design which
would be easily digestible for their target readership.
With our experience of creating e-newsletters, we assisted
with copy writing to ensure maximum reader retention.
However, if a reader wishes to unsubscribe, Plans
Motorsport can find out who has and for what reason,
thanks to the online unsubscribe data analysis reporting
we created.
Plans Motorsport can also track how
many visit their website or read extended versions of the
e-newsletter stories. This enables us to tailor future
e-newsletters to reflect exactly what the readers want. |
