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First Rung Now offers advice for first
time buyers. They wanted to promote their two services
Holiday Home Now and Parent Aid Now, which are both aimed
at parents who are unsure about investing their equity
wealth.
We created an email that quickly
communicated the two services to potential readers so they
were encouraged to read on, rather than get overwhelmed
with the subject matter and delete it instead!
The email incorporated Forward to a
Friend functionality allowing readers to send the email
onto others together with a message. This feature had
tracking included so First Rung Now could see how often
the email was forwarded.
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