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Introduction

Search Engine Optimisation, commonly referred to as 'SEO,' is the art of improving search engine rankings in the likes of Google, Yahoo, Microsoft Live Search, and Ask.com. As internet usage has grown massively over the years, the first step of finding a product or service is at a search engine, typically Google. Recognising this trend, suppliers have launched websites to sell these products or services and are now jostling for the best search engine rankings!

A misconception is that once you have a website it will generate leads by itself. Unfortunately, this simply isn't true, which often means if the website is left it's just eating your hard earned money. SEO work, where we improve your search engine rankings, helps you gain hits and generate profit far sooner.

What we do

In order to help improve search engine rankings, our Search Engine Optimisation service is separated into four steps.

Step 1 - Setting Goals

First of all, we agree with you the aims for your website and what keyword phrases you want to improve the search engine rankings of. It is first of all important to focus on your core products or services, as optimising your website for everything sometimes dilutes the effect. Depending on how much competition there is, we need to set achievable goals and agree a budget that will allow us to  improve your search engine rankings accordingly.

Step 2 - Site Assessment

Once goals are agreed, we will assess your current site. This will look at the website's structure, layout, content and analysis of your current search engine rankings. At the same time we will assess your top competitors in the same way. This research reveals what we need to do to improve your rankings and estimate how long it will take to do so.

Step 3 - Site Optimisation

After this initial work, the third step begins by optimising your website so it can be picked up ('indexed') by the Search Engines. We make recommendations for the website's layout and will work with you to have the best website copy, which will make a big impression on your search engine rankings.

Step 4 - Improving Site Quality

Finally, we'll then build your incoming links, which are other sites linking to you. This massively enhances the website's ranking as it forms a quality score for the search engines to judge your website by. All sites linking to you are pre-screened, ensuring your site is not in danger of being black listed by the search engines.

Improving search engine rankings can take time, purely because after our work is done it can take a while for the search engines to pick up changes. This is why we make ongoing changes and adjustments to make sure everything goes to plan. If not, we will repeat parts of the SEO process to ensure suitable results.

How much does Search Engine Optimisation Cost?

Our Search Engine Optimisation service is very much tailored to each client. The amount of work involved will depend on your website's current state and how much competition there is in your chosen market. We believe our Search Engine Optimisation service offers excellent value for money as we continually monitor your website for a whole year. We also provide monthly SEO progress reports to keep you in the know.

We can also compliment SEO services with Google AdWords Management.

> Contact us about Website Optimisation