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Google AdWords Management

We have proven with many clients that advertising online through Google AdWords outweighs offline advertising. It is fully measurable, manageable and is bespoke to the individual client. At Sixth Sense ESP we can take the hassle out of Google AdWords for you.

What is Google AdWords

Google AdWords is a form of Cost Per Click (CPC) advertising. CPC advertising allows you to advertise quickly, whereas Search Engine Optimisation can take months to start working and even longer if you have many competitors to overcome.

By using a CPC service such as Google AdWords you can jump the queue, but a lengthy usage is likely to cost more than Search Engine Optimisation depending on your competition. Many of our clients use AdWords to supplement Search Engine Optimisation to boost coverage of a special offer or new product for a limited time. Some clients also use AdWords until the benefits of Search Engine Optimisation come to fruition.

Why choose Sixth Sense ESP?

We have had years of experience dealing with AdWords, even having a Google AdWords Qualified Professional to prove it (click on the AdWords logo for verification). This involves taking an exam by Google to demonstrate detailed knowledge of the AdWords system. By managing many accounts AdWords and thousands of pounds worth of AdWords adverts, we have learnt what works best in order to optimise your position and lower your costs.

We ensure we do the right research in order to make your AdWords adverts competitive, and to set realistic expectations from the outset.

How much does Google AdWords cost?

A benefit of being a Google AdWords Qualified Professional is that we can offer £50 of free credit to new Google AdWords management clients, as long as they spend £100.

We will set you up with your own AdWords account for your own access. We will manage this account from a master account. Google's setup fee is just £5 and Google will charge your credit card each month only for the cost of your advertising clicks. Alternatively you can now set up a Direct Debit within your AdWords account.

We can set your budget to whatever you like, but prices can vary depending on amount of competition and what sort of product/service you provide. We can help predict the costs beforehand using Google's own keyword tool. By using us to manage your account, we can make sure you pay the minimum and get the maximum back! Additionally, we can also provide anti-click fraud software that restricts competitors from clicking on your advert on top of Google's own measures.

Our Google AdWords management fees are dependent on how many ads you want to run as this determines how much time we are spending on setting up and reviewing the AdWords adverts. Typically the setup cost is £85+VAT, with each month's management fee being the same. Please note that we require a sign up of at least 3 months.

Since most clients opt for Search Engine Optimisation to improve their search engine position too, we are often able to provide a discounted price for managing combined AdWords accounts too.

What about Yahoo! Search Marketing and Microsoft AdCenter?

We are happy to also manage other paid marketing accounts and it's something we already do. It can be beneficial to try others such as Yahoo! and MSN Live in particularly competitive markets because not all competitors will be using all paid advertising systems, allowing you to take advantage. Because it is less competitive, keyword bids are therefore cheaper.

What is the first step?

We are happy to do some preliminary research for you before using our Google AdWords management services. This involves checking out the competition, finding out how big the market is for you and cost estimates on how much it will cost to be successful. See how you can benefit from Google AdWords by contacting us today!

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