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Are we discovering the limitations of Individual Coaching?
I was shocked when my coachee, a senior leader
in a large corporation, announced that she had been asked to
resign. I had understood from her and her boss that we were
successfully addressing the key performance objectives from her
last appraisal. What I didn’t know and she was not fully aware
of was that she wasn’t managing her colleagues and senior
stakeholders effectively, in other words wasn’t being
politically astute enough.
Other coaches were working with different parts of the senior
management group but because of confidentiality and lack of
connection between coaches there was no exchange of issues or
themes. So I was unaware (like my coachee) about what was happening
on a systemic level.
The organisation lost a very committed manager at quite a
financial cost to the business both in payouts and diminished
organisational performance as they restructured and recruited. Had
we been Team Coaching as a team of coaches we would have spotted the
weaknesses, addressed the interpersonal dynamics and potentially
found a more effective solution. On a previous occasion I contributed to the
exponential growth of a new business unit where individual coaching
was integrated with team facilitation in a very successful way.
In my role as supervisor I hear many similar stories and it was
clear that more and more experienced individual coaches see the value
of engaging with a team intervention but don’t have the confidence
or capability.
At a networking event I met Peter Hawkins chair of Bath
Consulting Group and started talking about the power of Team
Coaching and the lack of a clear theoretical framework and
methodology. The outcome of this synchronistic meeting is the
creation of the first Team Coach Training Programme. We are
pioneering a course starting in November with about 20 experienced
coaches that will map out the fundamental principles and identify
the key skills required of a Team Coach. By end 2009 we expect to
have a number of articles and frameworks to offer the profession.
If you’d like to join this training group please see:
Team Coaching

Gestalt Coaching or
Gestalt Therapy? Ethical and professional
considerations on entering the emotional world of the coaching client
One of the three Keynote
presentations at the AoEC Annual Conference on September 25th at the
Hilton, Paddington, London.
“Can
you take the personal out of Coaching?” – asks Marjorie Shackleton.
An important part of coaching best practice is managing the
boundary between coaching and therapy. The message is clear -
therapy and coaching are separate and distinct…….or are they? What
are the circumstances under which the coachee may be invited by a
coach to work therapeutically in the service of the wider coaching
and organisational agenda? What are the ethical and professional
considerations of working in the emotional world of the coachee?
As coaches and Gestalt trained Psychotherapists, Marjorie
Shackleton and Marion Gillie will explore this in a keynote workshop
to be offered as part of the AoEC’s conference in September
Marjorie Shackleton
Marjorie works with senior executives and high potential managers
with a particular focus on the duality of personal and business
objectives. A trained Gestalt psychotherapist, Marjorie is also a
coach supervisor and is a senior faculty member of The Academy of
Executive Coaching, where she is lead facilitator on the Certificate
programmes in Gestalt Coaching Skills and The Psychology of
Coaching.
If you would like to join us at the conference please
book here.

The Graduate
Our summer focus is on a graduate from the
Diploma in Intermediate Executive Coaching. This series of
articles aims to reveal some of the extraordinary talents and
abilities of our Alumni, originally drawn to the AoEC who help
people to develop their own signature presence.
Penny
Millar has been a renowned portrait photographer of children and
families for over 30 years, earning a reputation as someone who
shoots honest photographs that show more than simply ‘what people
look like’. She has a gift for putting people at their ease, so they
show her a range of natural expressions.
She enjoys
a challenge. Her work has taken her to Ukraine where she was given a
humanitarian award for using her photos of families affected by the
Chernobyl nuclear disaster for fund- raising
and awareness-raising. More recently she ‘photovoyaged’ an entire
village of 68 people in rural France!
Trained as a special needs teacher, Penny has always been passionate
about ‘how people tick’ and how they interact with the world and has
regularly participated in and run self-awareness workshops, in the
UK and the USA. Penny has an Intermediate Diploma in Executive Coaching
from the Academy of Executive Coaching.
After
graduating, voluntary coaching in schools reminded her how powerful
coaching could be when working with troubled young people. She is
currently working with Youth Offending teams, combining photography
with coaching to help raise self awareness and improve
self-confidence of young offenders, helping them to find strategies
from within and improve their own lives.
Find out
more about Penny Millar at:
www.photovoyage.co.uk

What Makes a Great Coach?
By John Leary-Joyce
AoEC CEO
Over a two-year period I set up a unique research project consisting
of a series of Mastercoach sessions with a range of the UK’s top
coaches. I was fascinated to see what made a great coach and how
methods and approaches compared given the different styles and
personalities of each one of them.
To maintain consistency in client personality and business
circumstance I brought in a very experienced actor to role-play an
executive ‘client’ - the COO of multinational company managing a new
business acquisition. He is a character within a well-tried and
successful business simulation that we use on every Advanced
Coaching Programme, so I was confident about the validity of the
coaching situation. The business context provided multiple issues
facing the character and allowed maximum opportunity for each Master
coach to take their preferred direction.
Each Mastercoach presents their model and approach then does their
demonstration of coaching practice. What confirmed my expectation
was the wide range of approaches and styles and the different
actions and outcomes that arose. It brings up for debate just how
much the coachee sets the agenda!! The analysis of the data has not
been completed but we have opened up this rare archive material for
observation and study through our Master Practitioner Seminar
series.
We completed the first of these examining John Whitmore’s approach
and William from the Master Practitioner Programme said
“As one of the founding voices in the coaching community, it was
most interesting watching the DVD of John explaining his coaching
model and then discussing further with colleagues. In our
discussions we focused on how his model matched our own
psychological maps, and observed when he did and didn’t demonstrate
his model in the actual session. (I felt I benefited from peer
discussions and from Marion’s facilitation the following day). I
certainly felt I learnt more about the underpinning of coaching
practice and would say that if you enjoy learning in a group and are
an extroverted learner, you would benefit from this approach.
I am looking forward to the next Mastercoach demonstration. I wonder
if, by the end we will understand who and what makes a master
practitioner, and if that concept actually exists in practice.”
The next will be Myles Downey followed by Gladeana McMahon
If you are an experienced coach and would like to join the Seminar
series there is room for a small number of people. Please go to
Master
Practitioner Seminars to apply.

Building your successful coaching business: the secrets of marketing and selling for coaches
When
talking to our course participants, we are often asked for further
information on establishing yourself as an independent coach.
A unique workshop has been created especially for
you - to show you the steps you need to take to create a successful
and profitable coaching business. Sharon Gaskin is a Business Coach
and Trainer and today runs the Trainers Training Company. She has
made the transition from regular salaried employment to running her
own flourishing businesses.
Sharon will also be giving everyone who attends a
FREE copy of her e-book ‘How To Launch A Coaching Business In 30
Days E-Book’ which is worth £87.
New Date September 10th 2009
Location:
The Hatton, Etc. venues, 51-53 Hatton Garden, London EC1N 8HN
For more information or to book a place please
contact
Mike.Smith@aoec.com

Coming Soon:
from your Alumni Association
The AoEC Alumni Association is
going from strength to strength. We are committed to providing
ongoing opportunities for growth for our Graduates
Brand U
October 8th is the date our next Learning Forum. John Purkiss, one of the authors of a new book 'Brand You', will be running a workshop on how you can build a focused and effective brand both for yourself and for your business. John says “You already have a brand whether you realise it or not - your challenge is to shape your unique talents into a winning formula.”
Details will be available shortly but in the meantime please mark the date in your diaries.

Why you should choose the AoEC
“Despite having some excellent training and experiences
through my Corporate career, I can honestly say that the AoEC
advanced programme was to date the most powerful learning experience
of my life. I am continuing to use what it taught me, and expect to
do so for the rest of my life. Exceptional, high quality, wide
ranging, enjoyable and profound learning. Oh and you make some good
friends and new colleagues. Probably the best lager in the world”
Aidan Todd
Managing Partner
12 Executive Coaching

Work Experience at the AoEC
Three
work experience students from Tonbridge Grammar School for Girls in
Kent joined the AoEC for a week of work experience in July after
completing their GCSE exams.
Beth, Issy and Kate watched presentations on the AoEC and our
various interests and activities. They then helped to prepare for
and attend one of our regular Open Events at the Hellenic Centre.
T hey
had to this to say after the event:
“There was a fairly relaxed atmosphere,
considering the people were all meeting for the first time. We liked
the way the audience had the opportunity to ask lots of questions.
There were two AoEC Graduates at the Open Event who gave a firsthand
account of what two of the main programmes were like. Everybody was
so friendly”
We
would like to wish the girls the very best with their future studies
and GCSE results.
We hope you have a wonderful summer
From the AoEC team

In the Next Issue
Coaching comes to East Africa
AoEC announces new partnership with Career Connections, Nairobi.
Certificate and Intermediate Diploma programmes start Sept 09
Social Networking: Time to twitter or is the Focus on
Facebook? What advantages are there for coaches in Social
Networking?
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